After your skincare has settled, apply your foundation if you're using it, followed by concealer where you want extra coverage. As a general guide, apply liquid and cream products before powders so they blend more easily. You don't need every step, though. Let the finish you want guide how much you use.
Face
Whether you prefer a fresh, barely-there finish or a full face for a night out, choose cruelty free makeup and makeup accessories that work with the way you like to get ready. Bring colour to your cheeks, take your time blending your base and give the finishing touches a little attention. From trying liquid blush to extenuating those cheekbones of yours with the shimmeriest highlighter, there’s plenty in our collection to build your favourite makeup look.
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Getting the Finish You Want From Your Face Makeup
Think about how you want your skin to look before deciding how much makeup to apply. For a lighter finish, concentrate coverage where you want it and blend outwards, allowing some of your natural skin to show through. If you prefer fuller coverage, build in thin layers so you can add more where needed without making the whole face feel heavily made up.
You can also vary the finish across your face. A little powder through the centre can help take down shine, while leaving the cheeks looking more luminous. Give each layer a moment to settle before deciding what to add next, particularly around the nose and mouth where product can collect. A good base doesn’t have to mean using more of everything.
Choosing Makeup Accessories Around Your Routine
The most useful makeup accessories are the ones that make something you already do feel easier. Think about where you want more precision, a softer blend or greater control over how much product you apply. The shape and size of a tool can make a difference, with smaller surfaces helping you reach around the nose and eyes and larger ones covering broader areas.
Pay attention to pressure as well as the tool itself. Light tapping helps blend without moving too much of the makeup underneath, while a heavy hand can leave you adding more product to correct the finish. Keep reusable tools clean according to their care instructions and allow them to dry fully before storing them. Taking care of your accessories helps prevent yesterday’s makeup from interfering with today’s look.
Need to know
Face Makeup Frequently Asked Questions
Start with less product than you think you need and add coverage only where you want it. Several heavy layers, particularly of foundation and powder, can make makeup look cakey. If your base starts to look too heavy, gently press over the area with a clean, slightly damp makeup sponge to soften the finish.
Yes, our makeup is cruelty free, and we're proud to be Leaping Bunny approved. This internationally recognised programme requires cruelty free standards that go beyond legal requirements, so you can shop your favourite face makeup with confidence. You can read more about our cruelty free standards on our About Us page.
No, a few well-chosen tools can be enough. Choose makeup accessories around the products you use and the areas where you want more control, rather than buying a tool for every possible step. Having something suitable for blending your base and applying powder may cover much of your routine.
Gently blot excess oil before adding more product, then check which areas actually need attention. A little concealer around the nose or a light application of powder may be enough. Keeping touch-ups targeted helps refresh your makeup without building another full layer over what you're already wearing.