Cruelty-free beauty brand. Free UK Delivery On Orders Over £25.

New Products

Featured Products

On our GWA London website you can find our entire collection of cruelty-free makeup from our new highly pigmented eyeshadow palettes to bold and beautiful makeup brushes. If you're looking to unleash your inner mermaid or unicorn, we have a range of vegan lashes, nails and brushes to buy.

As makeup artists you can add to or start building your makeup kits with our best selling makeup brushes, lashes and more. If you apply to our GWA Pro programme, you can also get discounts on our high quality products when you buy in bulk.

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