Start with eyeshadow so you can blend freely and tidy any loose powder before adding lashes. Apply any eyeliner next, then follow the instructions for your chosen lashes and adhesive. You can define your brows before or after your eyeshadow, depending on what feels easiest.
Eyes
A softly defined brow, a smoky eye, lashes that do the flirting for you. Our eye makeup range lets you bring the whole look together, with room to be as subtle or as bold as you fancy. Shop eyeshadow palettes for colour combinations you can keep coming back to, and eyebrow pencils for fuller-looking, neatly shaped brows. Find your flutter among natural, winged and full-glam strip lashes, or choose clusters and individuals to build your own shape and fullness. Our eyelash glue range has options for different lash types, too. All cruelty free makeup, all here to help you find makeup for your eyes worth making a little more fuss over.
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How to Choose Eye Makeup That Works Together
Start with the part of your look you want people to notice, then choose the rest of your eye makeup to complement it. If you've spent time blending a smoky eye or getting your shimmer just right, lighter, more separated lashes let that colour show through. Prefer your lashes to get the attention? A fuller style paired with a simple wash of eyeshadow gives you impact without needing a complicated routine. You don't have to go bold with every detail to make the whole look work.
Your brows help bring everything together. Use an eyebrow pencil to fill any gaps with small, light strokes, following your natural shape and building gradually so you can control the definition. A softly filled brow can frame a dramatic eye just as well as a more sculpted finish.
When shopping makeup for your eyes, think about what's missing from the looks you already enjoy wearing. If you love your everyday palette but want a stronger finish, a different lash shape could be all you need. Clusters and individuals give you control over where you add fullness, while strip lashes offer a ready-made style. Your favourites can stay. They might just enjoy a little new company.
Cruelty Free Makeup, With Standards to Match
You should be able to check a brand's cruelty-free claims as easily as its shades. Girls With Attitude is Leaping Bunny approved, which means our cruelty free makeup meets criteria that go beyond legal requirements. We actively monitor our suppliers, and our supplier monitoring system is independently audited. Looking for vegan options too? Check for the green vegan label on individual listings. Read more about our cruelty-free commitment. We're particular about what goes into your beauty bag, too.
Need to know
Eye Makeup Frequently Asked Questions
Strip lashes come arranged on a band, giving you a complete style to apply in one piece. Clusters and individuals are applied in smaller sections, so you can choose where to add length or fullness. Strips are useful when you already know the shape you want; smaller sections give you more control over the finished look.
Don't assume one glue works for everything. Strip lash adhesives and cluster bonding products can have different application and removal instructions. Check that the glue is suitable for your chosen lashes before buying, and follow both products' directions. Our eyelash glue collection includes options for different lash types.
For a softer finish, look for a shade close to your natural brow hair rather than automatically matching the hair on your head. Pay attention to the undertone too: a warm brown can look noticeably different from a cooler brown. Start with light pressure so you can build the colour without making your brows darker than intended.
All our makeup is cruelty free, but not every formula is vegan. When shopping makeup for your eyes, look for the green vegan label on individual listings if you want both. You can read more about our cruelty free standards on our About Us page.